May Contain Spoilers!
This Cinerama promotional short is, to my knowledge, one of only TWO such shorts that exist and to be photographed in the three-strip process. The second, In The Picture (2012) would be shot in 2012, using a vintage Cinerama camera in honour of the format’s 60th Anniversary in September of that year.
But this seven minute promotional film for Renault’s “New” car, the Dauphine in 1959 is a real gem. In The Picture (2012) is included as part of Flicker Alley’s, Search For Paradise (1956) Blu-ray/DVD release from 2014 and this is a special feature from their South Seas Adventure (1958) Blu-ray/DVD, released in late 2013.
Most of the film takes place inside the Renault plant, following the car along the production line and finishing up where we began, with a masterful dissolve, this is the only Cinerama advert known to exist, excluding the theatrical trailers of course.
The sound is first class, opening with the subtle and spacious ambiance of the Parisian street scene and booming into action as the enter the plant. The visuals are very good and considering the dry subject matter and basically watching a car being produced, it doesn’t out stay its welcome and is both interesting and presented with real theatrical style. This is actually the nearest thing to an IMAX film that Cinerama would ever produce.
Short, sweet and educational.
Recommended for fans or enthusiasts of Cinerama, but at a mere seven minutes, it won’t hurt anyone to watch this and see what they’re missing. Cinerama summed up perfectly, in under ten minutes. One the best examples, that’s for sure.